A gifted collaboration with an influencer is a type of partnership where a brand collaborates by sending a product to creators for free. In this way, the brand aims to earn the trust and love for the product of the creator and make her share it to her audiences on social media sites like Tiktok or Instagram. These are not just about having a gifted product but it is a way to work with brands without the stress and pressure of hard-selling a product you don’t use. Rather, it is an exchange that help promote brands in a more organic way and creates a genunie content that influencers and brands like for their engagement rate. For both small brands and influencers, gifting campaigns are an effective way of building a relationship.
What Exactly Are Gifted Collabs?
Gifted collabs are more than just giving free products to content creators whether they are micro-influencers and nano influencers or makeup influencers with huge following. Gifted offers are more than the free stuff that big brands give to UGC creators but it is a product in exchange of an unboxing on your account. This is an effective way that brands use where working with influencers help in sparking an authentic user-generated content (UGC) and build an influencer platform.
The idea of gifted posts is to change the transactional mindset of collaborations for influencers only mean an exchange for free products and gifted content. Instead or a pure gifted collab or paid collaborations with big influencers and micro influencers, influencer collaboration can help build a network of credible and find influencers who genuinely enjoy your brands.
What is The Difference Between Gifted Collab and Paid Collaboration?
In a gifted collab, the product is the only compensation. Many brands send their products without monetary compensation unlike a paid collaboratioon. There are also no legal contracts involved with gifted collabs and they are not required to post about the product. On the other hand, in paid collaborations, creators are required to engage with brands and create content for ads that undergoes an approval process and has the rights to the content. This helps brands in filtering according to their brand image. Brands that work with micro influencers or big creators look for creators that can boost their image on the market. They use influencer programs as a way for influencers to get free products but at the same time, brands can also gain from it. An influencer content or paid collabs is an effective way of influencer marketing that is popular at present.
Why Are Gifted Collaborations Important?
Consumer brands seek the expertise of influencers to help in promoting their brand in a more genuine approach. For example, a beauty influencer gets gifted and receives a package and she eventually creates a content on her page.
@healthybunhead TYSM @Olive & June i can’t wait to try out the new gel polish 💅🏼🎀✨ #prpackage #prpackageunboxing #unboxing #unboxinghaul #contentcreator #contentcreators #oliveandjune #gelnails #gelnailsathome #nailsathome #manicure
♬ Ballet song like “Waltz of flowers” _ 5 minutes(965273) – yulu-ism project
Here, it shows that influencer partnerships are one of the ways in expanding the market of your brand. By simply posting on your Instagram handle and Tiktok, influencer campaigns become one of the platforms where you can share the product you own.
For creators, collaborating with brands is also a way for brands and agencies to recognize you as someone who has a platform and audience.
How Brands Can Maximize Gifting Campaign ROI
1. Send products to influencers
Whether they are amazon influencers, shopify user, micro-influencer, or a skincare brand user, gifted products can be your connection to everyone but make sure that the gifted partnerships align well with your brand.
2. Paid campaigns can help too
You can create paid influencer campaigns to widen your reach and your potential to having a secured post on social media about your brand.
3. Brands and creators should work hand in hand
It is a two-way job for the both of you. Creators should feel that they are valued through the gifts and brands should feel appreciated as well.
